At the 2026 Event
Title Sponsor of the race — the Mercedes-Benz pace car, dressed by Signarama Oakville, led runners through the streets of Bronte.
Race-day by the numbers
Mercedes-Benz Oakville was the Title Sponsor of the inaugural Mercedes-Benz Oakville Bronte Harbour Classic 5K on Father’s Day, June 21, 2026. Their name appeared with top billing on every race bib, at the start and finish line, and across all race collateral — the cornerstone partnership that turned a first-year idea into a real Oakville tradition.
On race day, the Mercedes-Benz pace car — dressed by Signarama Oakville — led the field through the streets of Bronte. It became one of the most photographed moments of the morning, appearing in more than a thousand race-day frames.
A recipient of the Mercedes-Benz Star Award for a 13th time, Mercedes-Benz Oakville is part of Oakville’s premier automotive community. From their dealership on the South Service Road, they offer the full new Mercedes-Benz and Mercedes-AMG lineup, Certified Pre-Owned vehicles, factory service and genuine parts, an on-site collision centre, and flexible financing — the same standard of excellence they brought to our finish line.
Why we love having them at the Classic
Title sponsorship of a first-year race is an act of faith, and they committed before we could show them anything but a plan. Then their pace car led every runner through the streets of Bronte and became the most photographed thing on the course — over a thousand frames. That's what setting the standard looks like.
— The Bronte Harbour Classic race team
What they bring
New Mercedes-Benz & AMG
The full lineup that turns heads — from the C-Class and GLC to E-Class, S-Class, and Mercedes-AMG performance models, plus Sprinter vans.
Learn more →Certified Pre-Owned
Rigorously inspected, warranty-backed Mercedes-Benz vehicles — the smart way into the three-pointed star.
Learn more →Service, Parts & Collision
Factory-trained technicians, genuine parts, and an on-site collision centre keep every Mercedes-Benz running like new.
Learn more →Financing & Leasing
Flexible lease and finance options, trade-in evaluations, and a team that makes the numbers simple.
Learn more →“A first-year race only earns a title sponsor like Mercedes-Benz Oakville when a community believes in it. They believed first.”
On race day
See all 1290 photos →
From the BHC Journal
Mercedes-Benz Oakville Joins the Bronte Harbour Classic as Title Sponsor
Mercedes-Benz Oakville is the Title Sponsor of the Bronte Harbour Classic — making it the Mercedes-Benz Oakville Bronte Harbour Classic. June 21, 2026.
Read the full story →For our runners
Come experience the drive
Visit Mercedes-Benz Oakville at 300 South Service Road West to explore the lineup that led our runners home — and meet the 13-time Star Award–winning team behind it.
Want your brand alongside Mercedes-Benz Oakville at the next Bronte Harbour Classic?
Become a 2027 sponsor →