At the 2027 Event
Set up at the Father's Day Waterfront Festival vendor market on race day with fair-trade backpacks, jewelry, apparel, and hats.
El Magico is where fashion meets functionality — a Toronto-based vendor, launched in May 2024, offering a curated collection of stylish backpacks, elegant jewelry, trendy women’s clothing, versatile unisex apparel, and chic hats.
What sets the collection apart is where it comes from. The pieces showcase the craftsmanship and cultural richness of Nepal, El Salvador, China, and Thailand, sourced through fair-trade environments — blending traditional techniques with contemporary design so that every purchase empowers artisans and supports sustainable livelihoods. Each piece tells its own story; wearing one means carrying it forward.
You’ll find El Magico among the local makers, food vendors, and small businesses that brought the 2026 Mercedes-Benz Oakville Bronte Harbour Classic 5K Father’s Day Waterfront Festival to life.
Why we love having them at the Classic
Festival markets are made for booths like this — colour, craftsmanship, and a story behind every piece. El Magico's fair-trade collection gave race-day browsers something you can't find at the mall, and a way to shop that actually gives back.
— The Bronte Harbour Classic race team
Fun factLaunched in May 2024, El Magico curates pieces from fair-trade artisan workshops across four countries — every purchase supports the maker behind it.
For our runners
Shop the collection
Follow El Magico on Instagram to browse fair-trade backpacks, jewelry, apparel, and hats — and find them at markets and festivals around the GTA.